Heidi Klum Stands Up To Cancer

Heidi Klum is using her fame to build awareness about cancer. The Stand Up To Cancer campaign has selected the model to be the face of their newest ad. Heidi Klum has been involved with many causes and charities, but finds this one very important.

Klum stated:

“If you don’t want to be OUT, you can be IN by joining me and the Stand Up to Cancer movement in the fight against cancer. Let's all say Auf Wiedersehen to cancer together!”

Stand Up To Cancer co-founder Laura Ziskin adds:

“We’re deeply grateful for Heidi’s support. … Heidi understands first-hand the hell cancer wreaks in families and friends. We hope others will be inspired by Heidi to take a stand for their loved ones and join the fight against cancer. Purchasing one of these sweatshirts is a very simple way to do that, as all of the net proceeds go directly to fund research.”

This is great PR, not only for Stand Up To Cancer campaign, but also Heidi Klum.