It was recently announced that New York City is continuing their crackdown on counterfeit products being sold on Canal Street.

On Thursday councilwoman Margaret Chin, who represents the Chinatown district, plans to introduce a bill that would punish those buying designer knockoffs.

If caught in the act, shoppers would face a $1,000 fine or a year in jail.

While this might sound like a harsh punishment, counterfeit bags, shoes, and belts are against the law to sell, despite the large market for them. However, many people are skeptical that this will actually happen.  One officer flat out said "it's never going to fly" because it would be too difficult to enforce. While this might be true, if people know that there it a fine of $1,000 or a year in jail, they might be less likely to buy a fake. 

This is important PR because this could effect a lot of people. I personally know a lot of people that carry or have bought fake bags, and this news could be important to them the next time the don't buy the real deal.